A global epidemic: diabetes and obesity
More than half the U.S. population and over one billion people across the globe are at risk.
Our mission is remission
HEALcare® puts pre-diabetes, type 2 diabetes and obesity in remission

Over 170 million people in the U.S. suffer from obesity, type-2 diabetes and pre-diabetes. These diseases are mainly caused by eating too many poor-quality carbohydrates and are mostly preventable and reversible.
Traditional treatment relies on blood sugar control medications and insulin injections (the “pills and needles” approach), which manages symptoms but very rarely puts the diseases in remission.
The HEALcare clinically tested, guided low-carb ketogenic program puts obesity, pre-diabetes, and type 2 diabetes in remission, allowing most patients to safely reduce or eliminate medication and insulin in as little at seven weeks.
Unmatched clinical experience in the keto field
HEALcare is modeled after the successful “keto treatment” of 64,000+ patients by Dr. Eric Westman and Nurse Jacqueline Eberstein over their 43 years of combined clinical experience.
HEALcare integrates one-on-one personalized keto dietary and nutrition coaching, group behavioral coaching, and medical care if needed. HEALcare clinicians determine the need for medical care based on an initial health assessment. The HEALcare non-medical weight-loss program is provided nationally by counselors who have changed their own lives with ketogenic lifestyles. The HEALcare medically supervised obesity and diabetes treatment program is provided at HEALcare clinics hosted by medical providers who wish to offer the benefits of HEALcare to their patients and communities.

The HEAL Medical Leadership Team

Eric C. Westman, MD, MHS
Chief Medical Officer
Dr. Westman is the company’s co-founder and chief medical officer, associate professor of medicine at Duke University and director of the Duke Lifestyle Medicine Clinic. He is board-certified in internal and obesity medicine. His clinical research includes over 45 peer-reviewed papers on the efficacy of ketogenic diets and lifestyle in the management of type 2 diabetes, pre-diabetes and obesity. He is past chairman of the board of the Obesity Medicine Association, fellow of the Obesity Society, co-editor of a medical textbook on obesity, and author of the New York Times bestseller The New Atkins for a New You.

Jacqueline Eberstein, RN
Director of HEALcare Clinical Protocol
Jacqueline trains and oversees the company’s medical and non-medical practitioners. From 1974 until 2003 she was head nurse at the Atkins Center of Complementary Medicine where she treated over 60,000 patients with the low-carb program created by Dr. Bob Atkins. At the Atkins Center she was also director of medical education and nutrition information, contributing to Dr. Atkins’ books, newsletters and magazine. She designed the Atkins at Sea Low-Carb Cruise, lectures frequently, and co-authored the best-selling book Atkins Diabetes Revolution.
The HEAL Management Team

Richard Koffler
CEO
Richard has been an entrepreneur in the life-science and healthcare industries since the 1980s. He was president of the Los Angeles Venture Association and the Technology Council of Southern California; and advisor to the Wells Fargo Center for Entrepreneurship, California State University (Northridge) and the California Emerging Technology Fund. He holds degrees from the Massachusetts Institute of Technology and the University of California, Berkeley. He lives with his wife in Los Angeles where he has followed a keto lifestyle since 2010 and avidly practices yoga.

Beth Merrill
Director of Clinical Partnerships
Beth’s primary responsibility is to build and direct the company’s HEALcare hosted-clinics program, and actively participate in capital-raising campaigns. She has been a business development specialist in life sciences and healthcare for over 25 years, with an outstanding record of building lasting, trust-based, win-win partnerships. Beth has a long-time interest in health and nutrition, and started her keto journey in 2005. At one time she taught keto lifestyle in her local community of White Bear Lake, MN, where she lives with her husband and keto dog.

Ronda Broughton
Director of Marketing
Ronda is an advertising and marketing professional who founded two advertising and marketing agencies that won over 200 national and international awards. She has a strong foundation in traditional media, and a passion for emerging media, technology and consumer services. She lives in the heart of Silicon Valley where she provides marketing strategy and execution from startup companies to Fortune 1000s.

Sherry Kittle
Director of HEALcare Commitment Coaching
Sherry has fulfilled several roles since the company’s inception, including executive assistant to the CEO, social-media manager, administrator of the HEALcare Partner program, and director of the HEALcare Commitment Coaching program, which is her current primary responsibility. She is an Accomplishment Coaching Certified Coach, a program accredited by the International Coach Federation; and holds a bachelor’s degree from San Diego State University.

Amber Keithley
HEALcare Program Advisor
Amber leads the company’s guidance program for prospective HEALcare participants from the unique perspective of having successfully followed the program herself. She lives in North Carolina with her husband, where she was a licensed massage and bodywork therapist for 25 years. She is a history major from Rose State College and a massage therapy graduate from the Academy of Healing Arts.

Ginger Namgostar
Director of Digital Systems and Procedures
Ginger has been with the company since its inception when she joined as webmaster. Her responsibilities now include managing the company’s digital systems and procedures in sales, marketing, customer relationships, and clinic operations. She has a background in graphic arts and lives in Sacramento, California

Dana Carpender
Recipe Editor
Dana has been writing about low-carb nutrition for over 20 years. Her credits include 2,500+ recipes, 21 cookbooks that have sold over one million copies, hundreds of articles, and several ebooks – all featuring satisfying cuisine with minimal carb load. She lives in Bloomington, Indiana with her husband and pets, all happy and healthily fed.
The HEAL Board of Directors

Michael Roth
Chairman of the Board
Mike is an experienced C-level executive and entrepreneur with an established career in life science and healthcare. He is skilled in international law, biotechnology & applied genetics, strategic planning, and venture capital. He holds degrees in law and health science from Case Western Reserve University.

Eric Westman, MD, MHS
Co-founder, Chief Medical Officer and Member of the Board
Dr. Westman is the company’s co-founder and chief medical officer, associate professor of medicine at Duke University and director of the Duke Lifestyle Medicine Clinic. He is past chairman of the board of the Obesity Medicine Association, and a fellow of the Obesity Society.

Richard Koffler
CEO and Member of the Board
Richard has been a serial entrepreneur in the life-science and healthcare industries since the late 1980s. He was president of the Los Angeles Venture Association and the Technology Council of Southern California. He holds degrees from the Massachusetts Institute of Technology and the University of California, Berkeley.

Gary German
Member of the Board
Gary is a CPA and finance specialist with expertise in audit, forensic accounting and insurance. He frequently presents to Fortune 500s; the Federal Reserve; the Secret Service; and insurance, accounting and law-enforcement groups. He holds an accounting degree from Wake Forest University.

Bruce Rossiter
Co-founder and Member of the Board
Bruce co-founded and was CEO of the company. He has served on many boards; and has been a lead hospital administrator, corporate financial advisor, senior officer of two venture capital firms, and management consultant. He holds an MBA from Tuck at Dartmouth, and law and bachelor’s degrees from the University of Oklahoma.

Jeffry N. Gerber, MD
Member of the Board
Dr. Gerber is director of the South Suburban Family Medicine and known as Denver’s Diet Doctor for his emphasis on longevity, wellness, and ketogenic treatment. He frequently speaks on these topics and produces a prestigious annual conference on ketogenic clinical practice and research.

David Roderick
Member of the Board
David is a business owner, rancher and elected public official serving as vice-chair of both the fire protection district and municipal advisory council in his local community. He has been managing business operations for over 30 years. He holds a bachelor’s degree from the University of Utah.

Sherry Kittle
Director of HEALcare Commitment Coaching and Member of the Board
Sherry is director of the HEALcare Commitment Coaching program. She is an Accomplishment Coaching Certified Coach, a program accredited by the International Coach Federation; and holds a bachelor’s degree from San Diego State University.